Raw Revolution was launched in Alice Benedetto’s home kitchen in 2004. A registered nurse and natural food chef, Alice was looking for something that she could give to her kids – a healthy snack that also tasted good.
Alice started slowly, feeding her delicious, natural snacks to friends and family, and then started selling small batches through local stores near her suburban home. When the first bars sold out within days, Alice knew that she was on to something.
With the encouragement of her husband Dave, Raw Revolution expanded. Alice developed new flavors and taste combinations. Dave scoured factories for used equipment, ultimately putting together a production line of equipment once used at pizzerias, chocolate factories and bakeries.
Ten years later Alice and Dave are producing millions of Raw Revolution bars every year. The bars are now sold through major retailers both in the United States and overseas. Each one is still made at Alice and Dave’s family owned factory just outside of New York City.
A lot has changed in the last decade, but some things are the same as they have always been. The ingredients are fresh. The taste is revolutionary. And the story is just beginning.